SEO for Contractors
Contractor SEO: Get Found Where Homeowners Search
When a homeowner searches for a roofer, plumber, or HVAC company, the jobs go to whoever shows up first. We get your business into the map pack and the search results, then make sure every call gets answered.
Book a callWhere contractors show up on Google
A local search has two places to win. Good contractor SEO works on both.
The map pack
The three businesses with the map at the top of a local search. It runs on your Google Business Profile, and it gets most of the calls for searches like “roof repair near me.”
The regular results
The website links below the map. Your service pages rank here for searches like “AC replacement cost” or “water heater installation Brandon FL.”
How Google decides who ranks locally
Google says local results come down to three things. Here's what each means for a contractor.
- 1
Relevance
How well your profile and pages match what someone searched. Clear categories and one page per service fix most of this.
- 2
Distance
How close you are to the searcher. You can't move your shop, but city pages that are genuinely local help Google understand where you work.
- 3
Prominence
How well known you are: reviews, rating, and links from other sites. This is the one most contractors neglect.
What we actually do
No mystery retainer. This is the work, and you can see all of it.
Working in a specific trade? See roofing SEO, HVAC marketing, or contractor website design.
- Google Business Profile setup, categories, services, and photos
- One page per service you actually want more of
- City pages only where you really work, each written for that town
- Review requests to every customer after every job
- Local citations: your name, address, and phone the same everywhere
- LocalBusiness, Service, and FAQ schema markup
- A fast, static site Google can crawl completely
- Call and form tracking so you can see what SEO actually brings in
Real result
From zero organic leads to 3-4 jobs a week
Stellar Roofing & Restorations in Nashville had a template site that ranked for nothing. After the rebuild, first ranking movement came around day 60, and the site now books 3-4 jobs a week from organic search.
Read the case study“We went from zero organic leads to booking 3-4 jobs a week from the website alone.”
Contractor SEO questions
Find out how many jobs you're missing.
Book a 30-minute call. We'll look at how your calls, quotes, and reviews are handled today.
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